F10 – New marketing approaches for delivering products to consumers
Tuesday, 11 July 16:00-17:30 (Hall 2)
Poster Session Wednesday 12 July 13:30-15:30 (Poster Plaza)

The oil industry foresees major changes to approach customers. This Forum will look at the integration between trading and refining activities, with oil companies looking for asset-backed trading whilst traders are gaining importance as new refining and retail players. New independent companies are also appearing in the retail business with new business models. The importance of the non-oil business is growing in service station networks, whilst low-cost models are increasing their market share. Additionally, Big Data management enables new delivery and marketing strategies, developing personalized promotions. The retail business also faces the challenge to integrate the traditional service station networks with new model developments, making room for alternative fuels for vehicles.

Chair: Mrs. Lourdes Rodríguez Gutiérrez
Executive Director Trading and Gas& Power, Repsol, Spain
  Vice Chair: Jan (Williem) Van Der Bremen
Senior Managing Director, Accenture, Netherlands

Papers / Posters